The Bar Setup logo is a visual representation of the brand’s values, mission, and products. The logo consists of two words on two rows: “Bar” and “Setup.” The “UP” in “Setup” is slightly higher than the other letters, representing the brand’s commitment to upgrading customers’ bar setups.
The logo’s color palette is comprised of blue and (dark) grey. The blue color represents the water, ice – the central element of a cocktail station. The grey color represents the stainless steel material used to create high-quality cocktail stations. Together, these colors create a sleek and modern look that reflects the brand’s commitment to quality and craftsmanship.
One unique element of the Bar Setup logo is the use of negative space. Between the letter “U” and “P” in “Setup,” there is a wine bottle symbol*. This design element represents the brand’s commitment to creating cocktail stations that cater to a variety of drinks, not just cocktails. The wine bottle symbolises the versatility of the brand’s products and the broad range of customers they serve.
The Bar Setup logo is not only stylish and modern but also bold, strong, and resistant, just like the brand’s products. The logo’s typography features bold lettering with smooth details and finishes, reflecting the high-quality craftsmanship and attention to detail that goes into every Bar Setup cocktail station.
Another unique element of the logo is that if we eliminate the word “UP,” we’re left with a square that features the words “BAR” and “SET” underneath. This design element represents the brand’s commitment to providing a complete set of products for your bar area. Bar Setup specialises in producing high-quality stainless steel cocktail stations that are designed for professional use. From hotels to bars and restaurants, Bar Setup offers a range of options to suit different commercial needs and preferences.
Overall, the Bar Setup logo effectively communicates the brand’s mission and values. The logo’s design elements, color palette, and use of negative space work together to create a memorable and recognisable symbol of the brand. By upgrading your bar area with a Bar Setup cocktail station, you’ll not only have a functional and stylish addition to your bar, restaurant or club, but you’ll also be investing in a brand that values quality, craftsmanship, and customer satisfaction.