Every year, Apple launches a new iPhone. Sleeker, faster, better camera, longer battery… until the next model comes out. But when you run a bar, your investments shouldn’t expire after 12 months. They should last for years and actually generate revenue.

Here’s the fun (but very real) comparison: the latest iPhone 17 costs as much as a BarSetup station. The difference? One takes selfies. The other makes you money.

iPhone 17 Pro Max (256 GB – $1,199) vs. BarSetup Basic S Cocktail Station ($1,199)

The phone: a great camera, apps, and a battery that barely makes it through the day. In a year, it’s outdated.
The station: the BarSetup Basic S. Built to last, with perfect design, no annual updates, and no loss of value.

iPhone 17 Pro (1 TB – $1,499) vs. BarSetup Plus S Cocktail Station ($1,499)

The phone: drains battery, loses value, and will soon be replaced by the next model.
The station: the BarSetup Plus S. Reliable, profitable, and always relevant. It lasts as long as the bartender—and even longer.

Phones are expenses. They depreciate fast and need to be replaced.
A BarSetup station is an investment. It keeps your bar efficient, your staff faster, and your profits growing—year after year.

So, the real question is: will you spend your money on an iPhone that loses value, or on a bar station that makes you money?